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Tonight The insurance letter.

An AI voice companion for your aging parent.

Be their kid again — not their tech support.

Tiina is a patient voice your mom or dad can call about the confusing letters, the suspicious phone calls, and the endless “how do I…” questions. They stay independent. Your calls go back to being about life.

Start their free trial

7 days free • Then $24.99/month — about 83¢ a day

Set it up from your phone in minutes — even from across the country.

Works on the iPhone or iPad they already own No reports going home. By design.

Will you be the one talking with Tiina? Tiina for you →

If the weekly calls feel heavy, it isn’t just you.

54%

of Americans in their 40s have both an aging parent and children they’re still raising.

Pew Research Center, 2022

20 million more

Americans became family caregivers over the last decade. The load is growing, and it lands on the kids.

AARP / National Alliance for Caregiving, 2025

The difference

Most products for aging parents watch them.
Tiina works for them.

Alert pendants, cameras, check-in apps, mood dashboards. They all report to you, which is exactly why your parent won’t touch them.

The usual approach

  • An alert button worn around the neck
  • Cameras, check-in apps, and dashboards
  • Mood alerts and daily reports sent to the family
  • Used twice, then left in a drawer

Tiina

  • A patient voice they call themselves, because they want to
  • Real help: letters, scam checks, the phone itself
  • Private: what they tell Tiina stays with Tiina
  • Kept, because it treats them like an adult

No reports going home. Tiina sends no summaries, scores, or alerts. That isn’t a missing feature. It’s the reason they’ll actually use it. She works for your parent, not on them.

In practice

Here’s what your parent asks Tiina.

A father on the phone sorting out a letter, his adult daughter smiling behind him

The copay that suddenly doubled.

The pharmacy letter says his prescription now costs twice as much. The old reflex: call you at work. Instead, he asks Tiina: “Is this a mistake?”

Tiina “Your plan moved that medicine to a different tier in January. Ask the pharmacist about the generic. Same medicine, and usually far cheaper.”

One question at the pharmacy counter, handled. You heard about it at dinner, as a story.

3 in 10 insured adults find it hard to understand what their insurance will cover. The paperwork is the problem, not them.KFF health insurance survey, 2023

Wondering what she actually sounds like?

A mother and her adult daughter having tea together at a sunlit kitchen table

What actually changes

The forty-minute printer call becomes a two-minute laugh.

Fewer panic calls.

The confusing letter gets handled at 2 pm on a Tuesday, not saved up for your Saturday visit.

A second set of eyes on scams.

“Is this real?” answered in ten seconds, any hour of the day. Adults over 60 lost $7.75 billion to fraud last year, up 59% in a single year. Tiina is the pause before the mistake.

FBI Internet Crime Report, 2025

Someone to talk to at 4 o’clock.

Company on the quiet afternoons: someone who remembers the garden, the neighbor, the grandkids’ names. So your calls can be about life again.

Word of mouth

What early users and their kids tell us.

Family

“I call my mom less for emergencies now and more to actually talk.”

— Adult daughter, 54
Letters & bills

“I used to save up every confusing question for my daughter. Now I ask Tiina first, and half the time I handle it myself.”

— Early access user, 74
Scam calls

“Someone called saying my account was locked. I almost called them back — but I asked Tiina first. She told me it was a scam in ten seconds.”

— Early access user, 71

Tiina is brand new to the world. These are the families who met her first.

From anywhere

Set it up from your couch, not their kitchen.

Works from across the street or across the country.

Start their trial from your phone

About two minutes, right on this website. You pay; they never have to touch a credit card.

Start Their Trial

We give you a link to text them

Send it however you always reach them. No passwords to invent, no account for them to create. Their phone number is their key.

They tap it, meet Tiina, and start talking

She introduces herself and takes it from there. In our experience so far, most people are mid-conversation within a minute.

Sitting on the same couch? Even easier: setup takes about a minute on their iPhone or iPad, together.

The ground rules

Private by default. In their control.

They’re the customer. Not the patient.

Tiina works for your parent and takes her cues from them. No leaderboards, no monitoring, no daily summary in your inbox. That’s why it works.

Serious things get a serious answer.

Tiina isn’t a doctor or therapist and never pretends to be. If your parent mentions an emergency, she tells them to call 911, or 988 in an emotional crisis.

She’s honest about being an AI.

Tiina says what she is, never guesses when she doesn’t know, and points to a real person when one is needed. Honesty is the feature.

“Forget that” works instantly.

She never records without permission. Your parent can hear everything Tiina remembers, and erase any of it, any time, just by asking.

Read exactly how conversations are handled: Privacy · Safety

Marcus Arcabascio, founder of Tiina

Who built this

Named after the person every family wishes it had.

Tiina is named after my mother, the person who helps my grandmother Ema stay safe, stay connected, and stay herself in a world that keeps getting more digital. I built Tiina so your family has one too.

— Marcus Arcabascio, founder of Tiina · Read the full story

One plan · Cancel online in one click

Give them a patient voice. Get your calls back.

What your mom or dad gets, starting the day they say hello:

  • Letters and bills explained in plain English
  • A second set of eyes on suspicious calls, any hour
  • Real conversation with someone who remembers them

And what you get: calls about life again, not tech support.

For comparison: a single hour of in-home companion care costs more than a month of Tiina. Companion robots cost $59 a month plus a $249 enrollment fee. Tiina is 83¢ a day on the iPhone or iPad they already own.

Free for a week

Then $24.99/month

That’s about 83¢ a day.

Prefer yearly? $224, about two months free.

How the trial works: you’ll enter a card today, and nothing is charged for 7 days. Cancel online in one click before then and you pay nothing. Payments go through Stripe; Tiina never sees or stores your card number.

Start their free trial

Works on their iPhone or iPad. Tiina is reviewed and listed on the Apple App Store. You can pay from any phone, and they claim it with a link you text them.

Before you decide

Fair questions, straight answers.

Yes. That’s the main way families use Tiina. You start the trial from your own phone, we give you a link, and you text it to them. They tap it on their iPhone or iPad, meet Tiina, and start talking. They never need a credit card or a password.

No, on purpose. No summaries, dashboards, or alerts. Tiina works for them, not on them. That privacy is why they’ll actually keep using it, and it’s a promise we make to them.

No. If they can tap one button and talk, they can use Tiina. She never rushes, and she’ll repeat things as many times as they like.

An iPhone or an iPad. Android is on the way. Email hello@tiina.ai and we’ll tell you the day she arrives.

No. Photos are optional. They can just talk. The camera helps for letters, bills, and labels.

That’s what the design is for: one button, no typing, nothing to learn, and nothing that makes them feel like a patient. The best way to know is to try a call together during the free week.

Tiina never guesses when something is over her head. If they mention an emergency, she tells them to call 911, or 988 in an emotional crisis, and helps them find the right number for everything else.

The opposite, in our experience so far. When the confusing stuff gets handled during the week, family calls stop being triage and go back to being conversation.

If you signed up on this website: cancel online in one click from your account. No phone calls, no one asking why. If the subscription runs through the App Store: tap your photo, tap Subscriptions, choose Tiina, tap Cancel.

Completely. They can ask Tiina what she remembers, tell her to forget anything, and she never records without permission. It’s their memory. They hold the eraser.

Give them a week of Tiina.

Start the trial, text them the link, and let your calls be about life again.

Start their free trial
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