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The AI companion that treats older adults like adults.

Tiina is the voice-first AI companion for older adults. On the iPhone or iPad they already own, it reads confusing mail aloud, talks through suspicious calls, remembers what matters, and keeps them company at any hour.

On deadline?

Press brief.

Fast facts and approved boilerplate, current as of July 2026.

Approved boilerplate

Tiina is a voice-first AI companion built for older adults. It runs on the iPhone or iPad they already own, with no extra hardware and a familiar interaction: they tap and talk. Tiina reads confusing mail aloud and explains it, helps them make sense of a suspicious call, remembers what matters, and keeps them company at any hour. It never rushes them, talks down to them, or hovers. By helping people handle daily life on their own, Tiina makes it easier to age at home, with more independence for them and less worry for the people who love them. Learn more at tiina.ai.

Why now
Technology became mandatory before it became usable.

More of daily life now assumes confidence with a screen, from bills and benefits to health care, banking, and staying in touch. Most technology answers that complexity with more menus, alerts, and instructions. Tiina takes the opposite approach: one familiar action, a conversation, designed to help older adults stay independent without being talked down to or watched.

Product

See Tiina.

Play the 42-second film, then browse real screens from the app.

TrailerMP4
Tiina, an AI voice companion for older adults, on the iPhone home screen with a large tap-to-talk orb and the words Your AI Voice Companion.
Home screenPNG
Tiina reading mail aloud: the user asks Tiina to read a letter from their insurer and Tiina explains that it is an Explanation of Benefits, not a bill.
Reading mailPNG
Tiina helping identify a scam: the user describes a caller claiming their Social Security number was suspended and Tiina confirms that it is a scam.
Catching a scamPNG

Need another format? Email press@tiina.ai.

Why Tiina exists

The name is personal. The problem is everywhere.

Marcus Arcabascio with his grandmother, Ema
Founder Marcus Arcabascio with his grandmother, Ema. Courtesy of Tiina.

Tiina is named after founder Marcus Arcabascio’s mother, whose Estonian name is spelled with two i’s.

In Marcus’s family, Tiina is the person helping care for his grandmother, Ema. She is the steady presence who checks in, helps her stay safe, keeps her connected, and bridges the gap between an older adult’s real life and a world that keeps becoming more digital.

That role is personal, but it is not unique. Every family has, needs, or wishes it had a Tiina: someone patient, trusted, and capable enough to help an older loved one stay independent without making them feel helpless.

Marcus saw the same pattern across generations of his own family. His parents know their way around a phone but still hesitate around new apps, passwords, and updates. They are not incapable. They are cautious because modern technology often makes small mistakes feel costly. Ema comes from a generation for whom almost none of today’s software was designed at all.

The common thread is not intelligence or ability. It is confidence.

Tiina was built from that insight. It is not technology for “old people.” It is technology for capable adults who deserve tools designed around trust, dignity, and independence. It helps families offer support without turning care into surveillance.

Every family deserves a Tiina.

Marcus Arcabascio, founder of Tiina

Available for interviews
and product demos.

Founder

Marcus Arcabascio

Marcus Arcabascio is the founder of Tiina, a voice-first AI companion built for older adults and the families who care about them.

He has spent more than fifteen years building internet and technology companies. He co-founded a digital-media business that grew to more than 100 million annual pageviews, built SEO Pledge before selling it to Didit in 2013, and later served as COO of CoastFi. He studied business and entrepreneurship at Fordham University.

With Tiina, Marcus is applying that experience to capable adults who want to stay independent, connected, and confident, whether or not they grew up with apps.

Reporting angles

Four threads we’re glad to pull.

Confidence

The confidence gap

For most older adults the barrier isn’t skill. It’s confidence. Many use their phones every day but hold back, wary of breaking something or getting an app wrong. What changes when you design for confidence and dignity instead of assuming helplessness?

Scams

A calm second opinion before someone acts

Fraud keeps getting more convincing. Tiina gives someone a patient companion they can describe a suspicious call or letter to, helping them recognize the trick in plain language before money or information changes hands.

Privacy

The eldercare app that refuses to spy

Most products marketed for “seniors” are really dashboards for the family. Tiina works for the older adult, not their relatives. No monitoring and no reports sent home.

Companionship

What AI companionship can and cannot replace

Tiina is not a replacement for the people who love you. It is a patient voice available through the long afternoons and quiet nights, built to support human connection rather than pretend to replace it.

Press files

Everything ready to use.

Product media, photography, and approved brand assets.

Preview of the Tiina product film

Product film

42 seconds, with a separate caption file

MP4VTT
Tiina home screenTiina reading mailTiina identifying a scam

App screens

Three full-resolution PNGs

All 3 PNGs
Founder portrait of Marcus ArcabascioMarcus Arcabascio with his grandmother Ema

Photography

Courtesy of Tiina

FounderMarcus & Ema

Brand assets

Please do not alter or recolor the logo.

Tiina color logo
Color logoSVGPNG
Tiina white logo
White logoSVGPNG
Tiina app icon
App iconPNG
Tiina orb
Tiina orbSVGPNG

Color palette

#C67B5C#A85D40#E8C4B8#FDF8F3#1A1D1E

Press contact

Let’s talk.

Interviews, demos, review access, source files, or a fact check. We reply within one business day.

Email press@tiina.ai