Privacy Policy

Last updated: October 26, 2026

Plain-language summary

Tiina is AI for seniors. You are interacting with artificial intelligence, not a human.

We collect information you provide (such as contact details and what you share in conversations), information collected automatically (such as device and usage data), and information from service providers and partners that help us operate and market the Service.

We may process and retain conversation content (including transcripts and, in some cases, audio recordings and images) to provide the Service, protect users, comply with law, and to improve, evaluate, and train our systems.

We use cookies, pixels, tags, SDKs, and similar technologies for essential functions, analytics, and advertising (including retargeting). You can control cookies through your browser settings and opt out of certain interest‑based advertising through third‑party tools and settings.

The Tiina mobile app may include in‑app advertising and sponsored audio content (including before voice conversations begin). Frequency varies by subscription tier — paid tiers may receive fewer or no advertisements. We do not share personally identifiable information (your name, phone, email, voice recordings, conversation content, photos, or memory) with in‑app advertising partners.

Depending on where you live and applicable law, you may have additional rights, including rights related to targeted advertising.

This summary is not part of the full legal terms. Please read the full policy below.

This Privacy Policy describes how Dignable LLC (doing business as "Tiina.ai") ("Dignable," "Tiina," "Tiina.ai," "we," "us," or "our") collects, uses, discloses, and protects information when you visit or use our websites, mobile applications, and related services (collectively, the "Service"), and when you communicate with us.

This Privacy Policy does not apply to third‑party websites, applications, or services we do not control, even if linked from our Service.

1. Who we are

The Service is operated by Dignable LLC. Contact us at privacy@tiina.ai or by mail at: Dignable LLC, 418 Broadway, Ste N, Albany, NY 12207.

2. Information we collect

A. Information you provide to us

We may collect information you provide directly, such as:

B. Information collected automatically

When you use the Service, we (and our service providers) may automatically collect:

C. Permissions and connected sources (optional)

If you choose to enable certain features or grant permissions, we may collect and process additional information, such as:

D. Sensitive information

We do not require you to provide sensitive personal information (such as Social Security numbers or full bank account numbers) to use the Service. If you choose to provide sensitive information in conversation or uploads, you do so at your discretion. We may apply automated measures intended to detect and reduce storage of certain highly sensitive identifiers (for example, by redacting or minimizing storage of common PII patterns), but we cannot guarantee that all sensitive information will be detected or removed.

3. How we collect information

We collect information:

4. How we use information

We use information for purposes such as:

We may create and use de‑identified or aggregated information for analytics, product improvement, and other lawful purposes. We take steps intended to ensure de‑identified information cannot reasonably be used to identify you, but de‑identification is not a guarantee.

5. Location and reminders

A. Location

With your permission, Tiina uses your approximate location — your city or general area — so she can talk with you about things like your local weather and what is happening near you when those subjects come up in conversation. We do not track a continuous history of where you go, and we do not use your location to build an advertising profile about you.

Location is entirely optional. Tiina works without it, and she asks for it only once. You can turn it off at any time — open Settings inside the Tiina app and switch location off, or turn it off for Tiina in your device's own settings (on iPhone: Settings › Privacy & Security › Location Services). When you turn it off, Tiina simply stops using your location.

We do not sell your location information, and we do not share it with advertising partners.

B. Reminders

When you ask Tiina to remember a reminder, the words you choose for that reminder are your own content. We store your reminder text so Tiina can bring it up at the right time, and we treat it the same way as the other things you share with Tiina, as described in this policy. You can review or delete this information using the in‑app controls described in Section 9 (Your choices).

6. Cookies, analytics, and interest‑based advertising

A. Cookies, pixels, tags, SDKs, and similar technologies

We and our partners may use cookies and similar technologies (such as pixels, tags, SDKs, and server‑side events) to operate the Service, understand usage, prevent fraud/abuse, and support advertising and retargeting.

You can control cookies through your browser settings. Disabling cookies may affect Service functionality.

B. Analytics

We may use analytics tools and service providers to understand how users interact with the Service (for example, pages visited, time spent, and interactions) and to generate reports that help us improve the Service. These providers may collect information through cookies and similar technologies.

On our website (tiina.ai), we use Analytics 4 (GA4) and Tag Manager to measure traffic, page views, and conversion events such as starting a free trial or completing a subscription. GA4 may set cookies to recognize returning visitors and associate page views with the same browser session. We may also provide hashed contact identifiers, such as a hashed email address, for measurement. We do not provide mobile phone numbers, hashed phone numbers, or text messaging opt‑in data and consent to these platforms for advertising, marketing, promotional purposes, or ad measurement.

C. Advertising and retargeting

We may use advertising services and pixels/tags provided by major advertising platforms and networks, which may include (but are not limited to) (, , and related networks), (including Ads), (including Ads), Reddit, X (formerly Twitter), and other similar providers.

Where we use these partners, we may load their pixels and similar technologies through a tag management system (such as Tag Manager). Some partners may also receive conversion events from our servers (server‑side or "Conversions API" integrations) that include hashed identifiers, such as a hashed email address, for measurement and attribution purposes. We do not share unhashed contact information, conversation content, photos, or memory data with these advertising partners.

These partners may use cookies or similar technologies to collect information about your activity on our Service over time and across different websites or apps. This information may be used to measure ad performance and to personalize or retarget advertising.

For our website (tiina.ai), we may share cookie identifiers and non-phone contact identifiers, such as a hashed email address, with web advertising partners for measurement, attribution, and retargeting. This excludes mobile phone numbers, including hashed phone numbers, and text messaging opt‑in data and consent. We do not share these excluded categories with third parties or affiliates for advertising, marketing, promotional purposes, or ad measurement. We do not intentionally share conversation content or the contents of your uploaded photos and documents with advertising partners for interest‑based advertising.

Ads on our website. Some pages on tiina.ai may show ads served by AdSense. Third‑party vendors, including , use cookies to serve ads based on your prior visits to tiina.ai or other websites. 's use of advertising cookies enables it and its partners to serve ads to you based on your visits to tiina.ai and/or other sites on the Internet. Other third‑party vendors and ad networks that authorizes to bid on our ad space may also use cookies to serve these ads. You may opt out of personalized advertising from by visiting its Ads Settings, and you may opt out of some third‑party vendors' use of cookies for personalized advertising by visiting www.aboutads.info. Learn how uses information from sites that use its services.

For in‑app advertising within the Tiina mobile application, see Section 6.E below — we apply stricter limits there.

E. In‑app advertising and sponsored content

The Tiina mobile application is partially supported by advertising. The Service may display advertisements and may include sponsored audio messages ("sponsored content") within the app, including before voice conversations begin or in non‑conversation surfaces (such as settings, account, or memory views). The frequency and presence of advertisements may vary by subscription tier; paid tiers may receive fewer or no advertisements.

We do not share personally identifiable information with our in‑app advertising partners. Specifically, we do not share with in‑app advertising partners: your name, phone number, email address, voice recordings, conversation transcripts, photos, uploaded documents, or the contents of Tiina's memory about you.

In‑app advertisements may be selected using non‑personal contextual signals such as device type, approximate region (city or country level only), language preference, and aggregated, anonymized usage patterns. Where permitted under Apple's App Tracking Transparency framework, we may share an anonymized device‑level advertising identifier (Apple's IDFA) with in‑app advertising partners solely for frequency capping and basic measurement; you may decline this sharing through iOS Settings or when prompted.

Sponsored audio content is clearly distinguished from Tiina's own statements (for example, with introductions such as "this conversation is brought to you by [advertiser]") and is delivered in a different voice than Tiina herself. Tiina does not endorse the products or services of advertisers.

You can reduce or eliminate in‑app advertisements by upgrading your subscription tier.

D. Do Not Track; Global Privacy Control and similar signals

Some browsers provide "Do Not Track" signals and some tools provide opt‑out preference signals (such as Global Privacy Control).

Do Not Track: We do not respond to Do Not Track signals.

Global Privacy Control (GPC) and similar signals: Where required by applicable law, we will process legally valid opt‑out preference signals as requests to opt out of certain processing (for example, targeted advertising) for the browser/device that sends the signal. Some advertising partners may also receive such signals directly and apply their own controls.

F. Do Not Sell or Share My Personal Information; Limit the Use of My Sensitive Personal Information

Under California law, certain "sharing" of personal information for cross‑context behavioral advertising, and certain processing of "sensitive personal information" (which can include voice recordings and conversation content), give you specific rights. We honor these rights for California residents and, as a matter of policy, will respond to substantively similar requests from residents of other U.S. states regardless of whether their state law requires it.

To opt out of the sharing of your personal information for cross‑context behavioral advertising, or to limit the use of your sensitive personal information to what is necessary to provide the Service, email privacy@tiina.ai with the subject line "Do Not Sell or Share" or "Limit Sensitive PI." Include the email address and, if applicable, the phone number associated with your account so we can locate your records.

We also honor Global Privacy Control (GPC) signals as opt‑out preference signals for the browser/device that sends them. You do not need to take an additional step on this device if your browser already sends GPC.

7. How we share information

We may share information:

Mobile information and messaging consent. We never sell or share mobile phone numbers, including hashed versions, or text messaging opt‑in data and consent with third parties or affiliates for advertising, marketing or promotional purposes. This restriction applies across our website and app and overrides any general sharing language in this policy. Messaging service providers may process the information needed to operate our messaging program on our behalf, solely for that purpose and not for their own marketing. Text messaging originator opt‑in data and consent are excluded from every other sharing category above: we do not sell, transfer or share them with third parties or affiliates, except service providers that need them to operate or support our messaging program on our behalf and may use them only for that purpose.

Payment processing is handled by third‑party processors and/or app stores under their own privacy policies and terms. For web subscriptions, payments are processed by (via our billing partner ). receives your payment card information directly; we do not store full card numbers. 's use of your data is governed by the Privacy Policy and 's use is governed by the Privacy Policy.

To provide the Service, we use the following third‑party AI and data processors:

These providers receive only the data necessary to perform their function and act as processors on our behalf. For more details, see the Privacy Policy, Privacy Policy, Privacy Policy, Privacy Policy, and Privacy Policy.

8. SMS messaging

Requested sign‑in codes. When you enter your mobile number and tap “Text me the code”, we use that number to send a one‑time authentication code through Twilio Verify. Requesting or entering a code does not give us permission to send marketing messages. The optional marketing checkbox does not control or authorize these codes.

Optional account notifications. If you separately opt in to transactional account messages, we may send a one‑time install link after you subscribe, subscription renewal reminders, payment failure notices, and cancellation confirmations. These messages do not use the marketing consent described below.

Message frequency varies. You may receive 1–3 transactional messages per subscription related to your account. Message and data rates may apply.

Optional marketing follow‑up texts. The separate, unchecked checkbox on the app’s sign‑in screen asks only for permission to send recurring automated marketing text messages from Tiina. If you check it and verify your number, we may send those marketing messages to the number you provided, such as an invitation to have your first conversation with Tiina or to come back and keep talking. This is separate from the messages above. Leaving the box unchecked does not affect signing in, using, or buying Tiina. Consent is not a condition of purchase. Message frequency varies: one enrollment confirmation, then up to 3 follow‑up messages. Message and data rates may apply. We keep a record of when you opted in and the words you agreed to. The full program terms are in our Terms of Service.

You can opt out at any time by replying STOP to any message from us. For help, reply HELP or email hello@tiina.ai. If you are in Canada, you can withdraw your consent to follow‑up texts at any time the same way, and we stop sending right away. Our mailing address and contact details are in Contact us below.

Optional caregiving tips by text. Right after you request the Caregiver’s Survival Guide, you can choose to add your mobile number for tips by text. We text a code to that number through Twilio Verify, and the number is signed up only after you enter it. We keep your number, the words you agreed to, when you entered the code, your internet address at that moment and your device’s time zone, so tips arrive at a sensible hour. We use them to send the texts you asked for, honor STOP and show what you agreed to. If the code is never entered, the number is not signed up. Requesting the guide alone does not sign you up for texts. The full program terms are in our Terms of Service.

What we collect for text messages, and how we use it. We keep your mobile number; whether you opted in to follow‑up texts, with the time, the exact words you agreed to, and the app version; the texts we send you; and your replies, such as STOP or HELP. We use these records to operate the messaging program, honor opt‑outs, and document your consent.

No advertising or marketing sharing. We never sell or share mobile phone numbers, including hashed versions, or text messaging opt‑in data and consent with third parties or affiliates for advertising, marketing or promotional purposes. We do not use this information for ad matching, ad measurement or retargeting. Service providers that help us host, deliver, secure or support text messaging may process the information necessary to operate the program on our behalf. They may not use it for their own marketing or promotional purposes. Our SMS delivery provider is .

9. Your choices

Caregiver’s Survival Guide and Tiina emails

When you request the free Caregiver’s Survival Guide, we check your email address and make the guide available immediately after signup. We also email you a copy. There is no separate confirmation-email step. Requesting the guide also signs you up for 16 short emails over 30 days, with useful printables, simple care steps and four introductions to the Tiina app, followed by care tips, Tiina news and offers, up to a few times a week. If you requested the guide before October 20, 2026 and left the optional email choice unchecked, you get the requested guide only. You can stop both types of email from this list through the link in any email. The unsubscribe link stops further emails from this list. Older choices keep their original scope unless you make a new choice. Getting the guide does not create a Tiina app account, start an app trial or require a purchase.

We use Resend to deliver these emails from our separate marketing domain, care.tiina.ai. We keep the exact email and resource-activity choices, their versions, the terms acknowledgment, request dates, stop dates and delivery records. Permission for later Tiina news is recorded separately from permission for the caregiver series. Contact details are encrypted in our guide signup database. If you agree to later Tiina news, we keep your address while that choice is active. Unsubscribing, a bounce or a spam complaint stops both email types. We remove contact details at cleanup after 45 days have passed since both the stop date and the last scheduled email's expiry. For guide-only and older series-only choices, we remove contact details after 45 days have passed since the last scheduled email's expiry. Saved email content and ad details are cleared after their retention window even if you remain signed up for Tiina news. We keep limited coded consent, stop and delivery records to honor your choice and prevent repeat sends. Delivery providers may keep their own service records under their policies.

We record the email permission given with your request and its date separately from email ownership confirmation. If you previously confirmed your email, we retain that confirmation date. Guide emails use an open-tracking image and tracked links from Resend, so we can see whether an email sent to you was opened and which links in it were clicked. Links in guide emails also identify the message, destination and originating ad. An open or a link request is not proof that a person read a page or installed the app; mail apps and scanners can cause both. App Store campaign tags let Apple report aggregate app downloads; they do not identify which email subscriber installed Tiina. We use these opens and clicks to decide how often to email you and which topics to send: readers who open and click get more emails, readers who don't get fewer, and we may stop emailing addresses that show no opens or clicks. If you answer the optional question on the download page about what's hardest right now, we keep your answer with your signup for the same purpose. Right after you request the guide, a SparkLoop window may open suggesting free newsletters and offers from other companies. To do that, your email address is shared with SparkLoop, unless your browser sends Global Privacy Control or Do Not Track or you opted out of website measurement. If you choose a newsletter or an offer there, SparkLoop shares your address with that publisher or company, under their own privacy policies. SparkLoop shares it with a publisher or company only if you choose them, and Tiina may be paid when you do.

The current signup form does not ask for resource-by-resource personalization. If you previously chose and confirmed that option, resource links can record which guide or printable was requested, which email or campaign the link came from, the time and a broad device type. A link request may come from a mail scanner or someone you forwarded the link to; it does not tell us that you saved or read a file. A download-button click is recorded separately. These records describe requested resources, not a person's health or diagnosis. We keep resource activity and related groups for up to 90 days from the most recent relevant event. Links expire after 90 days. Unsubscribing, a bounce or a spam complaint stops this activity recording and removes the related activity and groups. You can still use the public downloads without this choice.

These forms do not ask for your parent's health details. We do not receive anything you write or type in the PDFs. The guide pages use website measurement by default, without a separate permission banner. They send generic events, such as a page visit, a signup or an app-link click, to Google Analytics, Meta and PostHog. PostHog may link these generic events using a coded profile ID. We do not send these tools your email address, phone number, verification tokens, PDF contents, individual resource choices or resource groups. Resource activity stays in Tiina's own guide records and is not shared with partners. These guide pages honor saved website measurement opt-outs, Global Privacy Control and Do Not Track browser signals. This is a guide-page exception to the general Do Not Track section below. The download page also shows ads (see Ads on our website). When one of these opt-outs or signals is present, we ask to restrict how it processes data for those ads, so they are not personalized. Requesting the guide does not sign you up for text messages; tips by text are a separate, optional step (see Optional caregiving tips by text). Contact privacy@tiina.ai for a privacy request.

A. Marketing communications

You can opt out of marketing emails by using the unsubscribe link in those emails. You may still receive non‑marketing communications (for example, service updates, security notices, and subscription messages).

B. Cookies

You can manage cookies in your browser settings. Disabling cookies may impact Service functionality.

C. Interest‑based advertising

You can opt out of certain interest‑based advertising through:

You may still see ads, but they may be less relevant.

If you would like help limiting interest‑based advertising on this browser/device, you can email privacy@tiina.ai with the subject line "Opt Out of Targeted Advertising." We can provide guidance and will take steps within our control where technically feasible; however, some advertising controls (including cookies and ad personalization) are managed by third parties and are most effectively managed through the opt‑out methods above.

D. In‑app controls (where available)

The Service may provide in‑app controls to manage certain data (for example, viewing and deleting memories, and requesting account deletion). Availability may vary by platform and version.

E. Privacy requests (where applicable)

You may contact us at privacy@tiina.ai with the subject line "Privacy Request" to request access, deletion, or correction of certain personal information, or to request that we stop certain uses where required by applicable law. We may need to verify your request. We may retain certain information as needed for legal, accounting, security, and fraud‑prevention purposes.

10. U.S. state privacy rights (where applicable)

Depending on where you live and applicable law, you may have rights to request:

To exercise applicable rights, email privacy@tiina.ai with the subject line "Privacy Request" and describe your request. Where permitted by law, you may use an authorized agent to submit a request on your behalf; we may require proof of authorization and identity verification. We will respond within the timeframes required by applicable law. We will not discriminate against you for exercising your privacy rights.

Appeals (where required): If we deny your request and you believe the denial was improper, you may appeal by emailing privacy@tiina.ai with the subject line "Privacy Appeal."

11. Canada, and visitors from outside the United States

We are based in the United States and may use service providers in the United States and other countries. If you access the Service from outside the United States, your information may be processed and stored in the United States or other jurisdictions that may have different data protection laws than your country of residence.

Canadian residents: The Service is available in Canada. Your personal information is processed and stored in the United States, and by our service providers in other countries, where it may be accessible to courts, law enforcement, and national security authorities under the laws of those countries. You may ask to access or correct the personal information we hold about you, or withdraw your consent to our use of it (subject to legal and contractual limits), by emailing privacy@tiina.ai with the subject line "Privacy Request." Our Privacy Officer can be reached at privacy@tiina.ai or at the mailing address in Contact us. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada (priv.gc.ca) or, if you live in Quebec, the Commission d’accès à l’information du Québec.

12. Children

The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us personal information, please contact us and we will take appropriate steps.

13. Data security

We maintain administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure.

14. Data retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including operating the Service, providing support, maintaining records, complying with legal obligations, resolving disputes, and enforcing agreements. Retention periods vary depending on the type of information and purpose.

Model training and deletion: If we use content to develop, evaluate, or train models or systems, deleting content will stop future use of that content from your account for those purposes, but it may not remove the influence of content already used to train models or systems.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The "Effective" date indicates when the policy was last revised. By continuing to use the Service after an update, you acknowledge the revised Privacy Policy.

16. Contact us

Dignable LLC (d/b/a Tiina.ai)

418 Broadway, Ste N, Albany, NY 12207

Email: privacy@tiina.ai